Private seller or trader? Your rights when buying second hand in Ireland
Updated 20 October 2026. 4 minute read.
Who you buy from changes what you can do if something goes wrong. This is a general guide, not legal advice. See the Competition and Consumer Protection Commission (CCPC) for official guidance.
Buying from a trader
If the seller is selling as part of a business, consumer law applies. Goods must generally be of satisfactory quality, fit for purpose and as described, and you have remedies if they are not. Distance purchases usually carry a cooling-off period.
Traders must be clear about who they are. On SellNow.ie, anyone selling as part of a business must register as a trader and show their business name and address.
Buying from a private seller
A private sale is between two individuals. The seller must be the rightful owner and must not mislead you about the item, but you do not get the same protections as when buying from a business. The usual rule is that you inspect the item and decide before you buy.
Check the item, ask questions and keep the conversation and any receipts. Private sales are generally final.
Why disguised traders matter
Some businesses present themselves as private sellers to avoid their legal obligations. If you suspect someone is selling as a business, for example with many similar items, report the listing so our moderators can check.